It's still called HIP, on signs too.
In 1979 when Brickyard's enclosed mall opened, HIP was old news. But, they fought back and eventully won. Having Carson's take over Wieboldt as the anchor store helped, since Wards died and JC Penny is sinking.
Adding Target, Best Buy, and Kohls also enhanced it.
See, not all malls are 'dead'.
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