Re: Halsted/North Avenue pix and info
Posted by:
WayOutWardell
()
Date: July 26, 2011 12:07AM
I came across an interesting story through Google Books in 'Ambitious Brew: The Story Of American Beer' - Fritz Maytag was in the early stages of saving the Anchor Steam brewery in San Francisco. The story continues:
[i]'On the way back to California, Maytag stopped at Sieben Brewery Company, which was about to close its doors. Just a few years earlier, Joseph Sieben had told a reporter that, yes, lacking the 'cash surpluses and advertising' of the big brewers, he was having a 'rough time'. Still, he insisted, he could 'hold his own' as long as Chicagoans kept coming to his beer garden for lager and 'three-inch thick ham-and-cheese sandwiches'. Sieben's optimism was misplaced. The good people of Chicago didn't need Sieben's quaint beer garden located in a deteriorating neighborhood on Chicago's near north side, not when they could head to the chic Old Town neighborhood and sip a nationally advertised beer at the Bratskeller, a mock-Bavarian restaurant complete with 'black bread sandwiches mit kraut and candlelight'. By 1966, Sieben was ready to call it quits. Sieben's loss was Anchor's gain. Maytag bought the brewery's bottling line and hauled it to San Francisco'.[/i]