The posting for a Standard promotion in the 70s reminded me of a Texaco promotion during the 60s. The corner gas station where I grew up was a Texaco. One of their brands was called Firechief. I remember having as a gift from my uncle a fire truck and a plastic fire helmet. If I remember correctly the fire helmet came with a radio or a microphone that was clipped to the side of the helmet.

Since I Was young, I would appreciate any additional information that anybody could provide.