I checked in Google Books, and there was a very interesting piece written about Dr. Vincent Clarence Price in 'Chicago: Its History And Its Builders' from 1912. In part:

[i]Though the Doctor is now a millionaire, he is yet a busy man and gives much of his personal attention to his manufacturing interests. Untiring in whatever he undertakes he is ceaseless in his efforts to succeed, and in his special lines he has led the manufacturers of the civilized world, and both his baking powers and extracts are known wherever such commodities are used. Dr. Price and son V.L. organized the Pan Confection Company, their third departure in industrial fields, which later was consolidated into the National Candy Company.[/i]

It's pretty funny if you read that passage in a Vincent Price voice.

Dr. Price was also president of the Lincoln National Bank and considered a Senate run for a time.