Well boys and girls, let's have a go at tackling this query.
For all you kiddies not in the know, our own Mr. Damian at FC has a legendary weakness for the stuff, so having my own soft spot for the chap (a heck'uva guy as they say), I might as well get to the bottom of this mystery.
Onto the task at hand.
The moniker "Snus Boulevard" is as common to
Swedish America as the habit is to Swedes themselves. You'll find it in lots of urban areas where Swedes settled such as
New York City, Minneapolis or Chicago.
Chicago's Swedish enclaves initially began closer to the city's core. The
Encyclopedia of Chicago mentions four main areas:
1) "Swede Town", the largest Chicago Swedish community prior to the 1920's, lying north of the Chicago River on the
Near North Side. The infamous
Cabrini-Green projects would later rise on part of this terrain.
2)
Douglas
3)
Armour Square
4)
North Lawndale
Additionally there were smaller groups found both on the
Near West Side and in
West Town.
It was in "Swede Town" that you'll find the stretch of Division that you're looking for. "Snus Boulevard" wasn't the only moniker people would throw at the primary business thoroughfare for local Swedes- this stretch of Division was also referred to as "Swedish Snuff Street" and "Swedish Clodhopper's Lane".
That's not the end of the story though.
Swedes began leaving "Swede Town" after the devastation of the Great Chicago Fire of 1871. The process accelerated in the 1880's as more and more folks left these initial neighborhoods of settlement for less dense surroundings as the community became increasingly prosperous and worked its way up Chicago's economic ladder. By 1920 Swedes dominated North Side neighborhoods such as
Andersonville (also sometimes referred to as "Swede Town"),
Lakeview as well as areas such as
Grand Crossing and
Englewood to the south. The nickname would reemerge in these new Swedish-dominated districts as the original "Swede Town" became
Little Sicily, such as in this
memoir of Swedish Englewood which recalls the bygone days when
59th street was called "Snus Boulevard" (p.5).
So there ya go ;-)